iOS 6. Software that doesn’t fall far from the tree.

Apple has released it’s new software update – iOS 6 – to the usual acclaim from the lovers, brickbats from the haters and confusion from those who don’t really know what it all means but are very anxious about not having it. There’s no doubt the software update was created to coincide with the release of the iphone 5, a sort of incentive to purchase perhaps. No one loves brand spanking new more than an Apple devotee and although the software can be loaded as far back as the iphone 3GS, only the latest 5 and recent 4S can claim all the features.

In their promotional material Apple use the tick box words and phrases like ‘streamlined’ and ‘even more features’ but what can iOS 6 really offer the Apple user? Well, it must be said iOS 6 does offer a long list of useful new features including some highlights like system-wide facebook integration, Apple’s new Passbook app, and a much more generally useful Siri.

From a small business perspective, some features are really worth noting. The new camera for instance offers a panorama option with 28 megapixel images (measuring the combined resolution of the stitched-together images). It also includes video stabilization, 10-face detection on the rear and single face detection on the front camera.

Apple has already admitted their maps need work, currently offering very attractive fly-over imagery but not particularly accurate directions. Google isn’t getting nervous.

Passbook has generated a lot of buzz and could genuinely create the mobile wallet holding digital coupons, boarding passes, loyalty, reward/gift cards and more. It’s not quite there yet but watch this space. Experts are saying this is the one to watch in this festival of new software, especially with time and location-based triggers that give you what you need, when you need it.

FaceTime now works over cellular networks as well as Wi-Fi, so you can make and receive FaceTime calls wherever you happen to be. Telco carriers around the world seem to have (eventually) embraced hotspot sharing since Apple built it in so this could become an effective off site meeting tool.

If your business is on facebook you can now integrate it with your contacts, calendar, apps, and media on a whole new level. Apple built Twitter into iOS 5, and now it’s doing the same for facebook with iOS 6.

If you need to know more about the software before you download iOS 6 please don’t hesitate to give us a call. In the meantime we can tell you the general discussion around this new update is mostly very positive and if you’re someone who enjoys your mobile device, you’re going to enjoy it a lot more once you’ve upgraded.

Next week: Read about Chill IT’s involvement with the local chamber of commerce. Find out about upcoming events and how the Chamber can assist small businesses.

At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don’t sweat – Chill IT. Click here for more information on our consulting services.

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About Mark Buckingham
I am a partner with Mark 2 Creative, a dynamic Sydney based integrated marketing agency. We are experts in branding and digital delivery, and are able to seamlessly merge the two disciplines together to deliver cutting edge solutions that set us apart from the competition. Our imaginative and innovative approach provides our clients with a real presence in their marketplace that gives them exactly what they need from their marketing – more business.

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