Logging on to Love
February 11, 2013 Leave a comment
With Valentine’s Day fast approaching our thoughts turn to love on the internet. There has been a proliferation of online dating sites since they first started appearing in the late nineties. Last year, over 40 million people visited online dating sites in search of their one true love, or at least something vaguely resembling it. Do these sites really work? Some people say, yes. In fact, since 2007 the number of people who are trying out online dating has doubled.
As well as the more established sites we have many and varied gay sites, sites for people with disabilities, specific interests (hot rodding, comic super heroes, Elvis) and of course Christian sites ‘find God’s match for you’.
According to the Wall Street Journal, a 2009 study in the journal “Cyber Psychology and Behavior” has also found that more sociable people -especially those who possess high self-esteem and value romantic relationships-have a greater likelihood of being internet daters than less sociable people who value romantic relationships.
Other than sexual predators and commitment-phobes these confident individuals have a few privacy issues to consider before signing up to find their soul mates. Your photo and profile can hang around on the site’s computers long after you’ve moved on. Also and most unromantically, Google indexes your profile. Of course your data is also packaged up and lent or sold off to online marketers or affiliates. The cynics among us might think this is the primary purpose of an online dating site.
Despite all this the Internet dating industry is expected to experience tremendous growth in upcoming years. According to Forrester Research Inc., the internet dating industry, with a gross income of $957 million, ranked third place in 2008 for largest revenue producer out of all paid content sites, behind video games and digital music. Revenues are predicted to rise 10 percent by 2013.
In the end, it doesn’t quite matter whether your planning to invest in a relationship, or invest your money. I guess online dating sites might be having high web traffic rates for the next week or two.
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